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17 Anderson Street,
Yarraville VIC 3013 Australia
[email protected]
03 9041 4707

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Oh the symmetry: GIMM X PEEP I am so humbled by y Oh the symmetry: GIMM X PEEP I am so humbled by your enthusiasm and interest in this passion project of mine, to work with Gimm from Bangkok! Needing some inspiration and a creative outlet during the many lockdowns of 2021, I reached out to this master craftsman @gimmeyewear and couldn't have imagined how fun and perfect the collab would be. And the collection's reception by you, our eyewear family has been the ultimate validation of what we do and why we do it 🙏 Thank you for just "getting it" and being daring and open to frames that are singular, custom made and a lil' bit Memphis 〰️ Two of our super special colab frames have already found their forever faces, including this flat top orange dream on Emma @elevate__au So with only 8 pairs to go, be sure to drop in soon to view the collection, as these one-of-a-kind and truly unique, handmade frames won't be repeated ever again! ♡ Alison #gimmxpeep #gimmeyewear #eyewearcraftsman #passionproject #eyeweartrends2022 #eyewearfamily #peepfamily #peepoptical #memphis #trulyhandmade #exclusivecollection #eyewearcollab #flattop #exclusiveeyewear #yarraville #yarravillevillage
So what goes into a truly handmade frame? Where do So what goes into a truly handmade frame? Where do we begin?? Some of the major differences between Gimm's wonderfully small craftsmanship compared to your everyday frames are: ✍️ Each frame is hand sketched with custom proportions for the nose bridge, lens and temple before translation into a 2D illustrator. 🪚 Acetate sheets are then hand sawn and then filed to the correct dimensions. 🍔 A traditional sandwich technique is used to insert the metal core wire that runs in the temples of the frames, rather than relying on the big machinery that is required for the high powered injection method of bigger operations. 💅 It takes one full day to polish the frames by hand to a high level of gloss. This is after the 72 hours of tumbling with wood chips that is the initial stage of buffing. 🛠️ Gimm uses his expertise in silversmithing and jewellery making to combine silver with metal alloys for frames with metal detailing. These are just some of the many processes that go into a custom made frame and we are so honoured to be able to bring this super special collaboration of 10 frames to Yarraville!
GIMM X PEEP: Our special collaboration of 10 one-o GIMM X PEEP: Our special collaboration of 10 one-off pieces from Bangkok have arrived today!! Truly handmade and sculpted from start to finish, you might be surprised at all the different steps that go into a frame that isn't produced by big machinery and en masse (more details in our next post). These frames need to be seen and felt in person, to appreciate the mastery and craftsmanship of their construction. In store now, but don't wait too long, these ten pieces are never to be repeated again! #collaboration #oneoffs #bangkokartisan #handmade #gimmxpeep #peepoptical #gimmeyewear #eyewearcolab #eyewearfashion #eyeweartrends2022 #exclusiveeyewear #handsculpted
Emma is the epitome of cool in her new @ahlem Luxe Emma is the epitome of cool in her new @ahlem Luxembourg glasses and one of our favourite framed humans from the past year! What a way to start the new year. Call us now if you need help planning your next pair, our eye testing appointments resume today ✌️ #ahlem #frenchdesigners #palladium #ahlemmanaiplatt #goldplated #windsorrims #metaleyewear #preciousmetals #facejewellery #framedhumans #framedfaces #newframes #eyetesting #peepoptical #yarraville #yarravillevillage #shopmelbourne
We're back today from 10am and ready for all thing We're back today from 10am and ready for all things eyes! 👁️ Eye testing appointments will resume next Tuesday, so start planning your new look and book in now. 📷 by Danish badass @marcus_mb #theayeshaveit #eyelove #peepoptical #yarraville #alliedhealthmelbourne #yarravillevillage #eyetesting #newpeepers #eyeappointment #fashionupdate #newyearnewlook #shopmelbourne #yarravilleshopping
Happy new year folks! Hope it's full of sparkle an Happy new year folks! Hope it's full of sparkle and cheer ✨ It's your last chance to claim your 2021 private health insurance rebate before we close today at 3pm. We are then taking a break and will be closed 1st - 6th January for some much needed rest. This amazing photo from @miguel_claro of the Milky Way over one of the Ojos de Salar in the Atacama Desert in Chile - two perfectly round lagoons like eyes in the earth - is a sight to behold and is giving us serious NYE vibes 🎉 Now to switch our brains off from eyes for a week... #eyeastronomy #ojosdesalar #weloveeyes #eyelove #peepoptical #welovescience #yarraville #melbournenye #summerbreak #goodbye2021 #weseeeyes #newyearseve #useitorloseit #melbournesummer #aussiesummer #astronomy #miguelclaro #nyevibes
Are you beach ready for this week's hot weather? Are you beach ready for this week's hot weather? We've got you covered for all things sunglasses - including the latest styles from our go-to sunnies from Raen including @rikkibarton in the Lily and the Myles in Crystal Black. Check out our stories today for a definitive guide to what's hot 🔥 to wear this summer! #sunsout #melbournesummer #melbournefashion #sunnies #shades #raen #raensunglasses #peepoptical #uvprotection #coolsunnies #sunglassedit #beachready #australiansummer #yarraville #weshopwest #melbourneshopping
Tis' the silly season! 😜 One of the many bloope Tis' the silly season! 😜 One of the many bloopers shots that went into getting our mugs in to @thewestsider recently (anyone who knows me knows I hate photos!) Did you see us in there?? Now to more official business... CHRISTMAS TRADING HOURS: Tues 21 10-6pm Wed 22 10-6pm Thurs 23 10-6pm Fri 24 10-5pm Sat 25 - Tues 28 CLOSED Wed 29 10-6pm Thurs 30 10-6pm Fri 31 10-3pm Sat 1 - Thurs 6 CLOSED We have a few appointments left between Christmas and NYE, so call us now to secure your spot and see in the new year with clear vision! #christmasshopping #giftguidemelbourne #yarraville #yarravillvillage #shopyarraville #melbourneboutique #thewestsider #weshopwest #innerwestmelbourne #peepoptical #peep #weloveyarraville #bloopers #3013
It's our fifth birthday today!! 🥳 Another lap It's our fifth birthday today!! 🥳 Another lap around the sun and boy has this year thrown it's fair share of challenges at small business AGAIN. We are so proud to be part of a wonderful community, village and group of traders that have rallied to support each other and have come back stronger than ever. And of course, thank you to our PEEP family - our lovely clients, loyal following and amazing advocates - without you, we are nothing 🫀 🎨 by the wonderful collage expert @ewa_look #yarraville #weloveyarraville #3013 #innerwestmelbourne #shopsmallau #shoplocalyarraville #villagelife #peepoptical #peep #smallbusinessau #melbourneboutique #foureyes #thankyou #yarravillecommunity #shopmelbourne #weshopwest
And we are LIVE!! With just 11 days before Christ And we are LIVE!! With just 11 days before Christmas, our web store has just launched and we have super opening specials on a limited range of sunglasses and frames, to make way for the new year. If you were ever thinking of buying a loved one the gift of sight, our gift vouchers are ready to go online and can be delivered electronically or physically before Christmas. Wonderful accessories like our too hot 🔥 sunglass chains are up, as well as our newly designed lens cloths (pictured) by the wonderful @trishburtondesign which we couldn't be happier with! Happy shopping folks 🤓 link in bio. #peepoptical #giftvoucher #retailtherapy #openingspecials #christmasshopping #onlinestore #yarraville #yarravillevillage #sunglasschain #framechain #giftofsight #shoplocalyarraville #melbourneboutique #weshopwest
The Izipizi kid knows that fashion is timeless and The Izipizi kid knows that fashion is timeless and it's never too early to start an eyewear collection! Don't forget to grab a pair to protect your little peepers over the school holidays. They make the perfect little stocking filler and the best gifts are fashionable AND functional ✌️ #izipizi #izipizikids #izipizisunglasses #kidsaccessories #kidseyewear #childrensfashion #childrensgifts #xmasshopping #kidssunnies #peepoptical #peep #yarraville #yarravillevillage #shopmelbourne #shoplocalau #kidsvision #innerwestmums #kidsofyarraville #slipslopslap #uvprotection
Any day a Res Rei delivery arrives is like opening Any day a Res Rei delivery arrives is like opening a Christmas present! We have so many new frames landing in store each day, there's no better time to plan your new year look. But there are only a handful of appointments left before Christmas, so get in soon to avoid disappointment! #resreieyewear #resrei #handmadewithlove #peepoptical #peep #newpeepers #newstock #eyeweartrends #boutiqueeyewear #christmasshopping #melbournechristmas #xmasgiftguide #shopmelbourne #shopsmallau
Don't let the Grinch steal your Christmas! There a Don't let the Grinch steal your Christmas! There are only three more weeks to claim your optical rebate from the majority of health insurance funds, before the end of the year. 3. MORE. WEEKS. Only 17 days that our store will be open to help you make the most of your rebate, which won't roll over to 2022. Call us now to make a time for an updated eye test on 90414707 💚 📷 by the fun artist @alessandromalossi #christmasgrinch #xmasshoppingmelbourne #opticalrebate #healthinsuranceclaim #hicaps #useitorloseit #medibank #bupa #eyetesting #yarraville #yarravillevillage #peepoptical #grinchthatstolechristmas #optometrist #privatehealthinsurance #opticalcover
All the cool kids of Yarraville know how to access All the cool kids of Yarraville know how to accessorise their specs! 🔥 Which one is your favourite combo?? Lucy @lucywebstertattoo @villagetattooyarraville is the ultimate boss in her new Andy Wolf glasses and jade turquoise chain. Check out our stories for her amazing entries to our lockdown eye drawing challenge 👁️ Jonti @_toughboy knows all the right angles in her Giorgio Nannini specs and tortoiseshell chain combo. Julien has the perfect hardware for his Kaleos Jeffries sunglass, with a gunmetal loop chain. How will you accessorise your specs this summer? Come in to check out our newest chains in store - the perfect stocking filler for the four eyes in your life 🤓 #specchain #glasseschain #framechain #andywolfofficial #giorgionannini #kaleoscollection #sunnies #accesories #foureyes #coolkids #womeninsmallbiz #smallbusinessau #yarraville #yarravillevillage #loops #shoplocalyarraville #peepoptical
The many colours of @lool_eyewear keeping your eye The many colours of @lool_eyewear keeping your eyewear fresh for summer 🌈 The lightest, most comfortable collection made from laser cut stainless steel. Our next delivery from Barcelona has arrived today! What colour will you go for? #looleyewear #stainlesssteel #ionplatedcolours #summercolours #designbarcelona #peepoptical #yarraville #yarravillevillage #boutiqueeyewear #lightglasses #streamline #fluoropink #artdeco #summerfashion
BAM! 💥 It came, it went and just like that, we BAM! 💥 It came, it went and just like that, we have sold out of the new model Bam from @folc_eyewear Not even in stock for a full week, this is clearly the hottest style of the season! So for all you slowpokes, we have an extra special delivery of this frame on its way from Barcelona, arriving next week. Limited and exclusive is how we like our eyewear. No holds, no reserves - it's first come, first served 💨 #folceyewear #folcbam #newseason #newstyles #newarrivals #designedinbarcelona #spanishdesigner #handsculpted #italianmade #eyeweartrends2022 #exclusivestyles #peepoptical #yarraville #yarravillevillage #limitededitions #exclusiveeyewear
As much as @boobie_billie is a cutie, don't be a s As much as @boobie_billie is a cutie, don't be a squinty boobie in the sun. Come in and invest in some shades and say no to eye wrinkles! Our sunglasses are hot property right now, so don't leave your Christmas gift (to yourselves or others) til the last minute. Open 10-4pm today ✌️ #sunnies #shades #sunglasses #sunprotection #peepoptical #yarraville #yarravillevillage #melbournefashion #polarisedsunglasses #squinty #eyewear #christmasshopping #melbourneweekends #weekendshopping #wrinklefree
Our new @folc_eyewear arrivals today have got us p Our new @folc_eyewear arrivals today have got us planning our Christmas wishlist early! Check out our stories for more on the new sunglasses and optical frames that have landed today. Our Folc frames consistently sell out everyone season, so get in quick 💨 #folc #folceyewear #handmadeinitaly #handsculpted #boutiqueeyewear #independenteyewear #spanisheyewear #coolsunnies #shades #sunglasses #chunkysunglasses #christmasshopping #yarraville #peepoptical #newarrivals #aw2122
Lockdowns were all about perspective and binge wat Lockdowns were all about perspective and binge watching Squid Game! And the Dream and Maze guest house by @theotherplace.guilin gives us all those vibes 🍭 What things are on your post lockdown bucket list? Go to the pub ✔️ Trip out of the city ✔️ Get your eyes checked...? ✔️ Our appointments are filling up fast, so if you want to secure a time before the end of the year - call us now on 90414707! #eyetesting #peepoptical #yarravillevillage #binge #perspective #eschervibes #yarraville #melbourneweekends #byappointmentonly #postlockdown #melbourneunlocked #retailtherapy
Who else got their beanies out over the weekend?? Who else got their beanies out over the weekend?? Ramy Youssef in the Place Dauphine from @ahlem for GQ magazine is our men's look for the wintery blast! 🌨️ Featuring laser engraved Bauhaus filigree on the temples, and available with a foldable clip-on, it's all in the details. Come in and see the finer things of this collection in person 🔎 #ramyyoussef #gqmelbourne #menswear #menofmelbourne #metalframes #bauhaus #ahlem #ahlemeyewear #menslook #laserengraved #palladium #details #filigree #clipons #cliponsunglasses #yarraville #yarravillevillage #peepoptical #fourseasonsmelbourne
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We acknowledge the traditional custodians of the land on which we work: the Bunurong Boon Wurrung peoples of the Kulin Nation, and pay our respects to elders – past, present and emerging.